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1. How did the Gondola earn the nickname the silver bullet?

Back in the 80’s previous Steamboat ski area President, Hans Geier commissioned a first of its kind 8 person gondola. After it had been constructed a series of load tests to ensure everything was working correctly needed to be carried out. The obvious choice for a Colorado ski resort was cases of Coors Silver Bullet beer of course. The cars were filled with beer, the tests successfully completed, and the gondola earned a new nickname.